Mattel Play! Town

Mattel Play! Town is an indoor edutainment centre themed around five of the most popular children’s characters. It allows little visitors to enter the magical world of their favourite characters. Children can enjoy safe, engaging and stimulating play experiences themed on top brands from the global toy company, Mattel – Barney™, Thomas & Friends™, Bob the Builder™, Angelina Ballerina™, and Fireman Sam™ – along with live shows to create long-lasting memories.

Built on the concept of eduplay, a play-based education theory that highlights the importance of stimulating children’s imagination and fantasy, Mattel Play! Town facilitates the development of social skills in young children. The exclusive retail space with the latest offering from Mattel is accompanied by a café which serves healthy meals and snacks, complementing the magical experience.

Great for kids who need a break from Dubai's hot weather, Mattel Play! Town's 5,000sqm complex has five play areas and three floors that they can explore with you or on their own with a Drop 'n Go service. Kids can have lots of interactive fun with their favourite characters in a safe environment. Underground parking is also available at City Walk if you're bringing a car.

Kids can enter the venue with up to two adults for free. Additional adults can enter by paying a fee of AED59 each.