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Coca Cola London Eye

Your Benefit: Single Ride*
Regular Price: Adult USD 28.31; Child USD 19.86

Attraction Highlights

  • Visit one of London’s most famous landmarks
  • 360 degree view of the capital and its sights
  • Upgrade your experience with a private capsule
  • Experience the second highest viewpoint in London
  • Extended opening hours in summer
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Your Benefit:

Single Ride*

Regular Price: Adult USD 28.31; Child USD 19.86
Important Notes
*Tickets must be redeemed at the Westminster Kiosk, please have your iVenture Card present.
Address Riverside Bldg, County Hall, Westminster Bridge Rd, London SE1 7PB, UK
Phone
Hours Summer (Apr 6 - Aug 31, 2014): Daily 10am-9pm; Winter (Sep 1 - Dec 31, 2014): Daily 10am-8:30pm. Hours vary for public holidays and in peak periods.
Website http://www.londoneye.com

What to expect

The London Eye, also known as the Millennium Wheel, has become one of the most recognizable sights of London. At 443 feet tall, the attraction offers the second highest views over London (second only to the observation deck on the 72nd floor of The Shard) and is Europe’s tallest Ferris wheel. It is currently the most popular paid tourist attraction in the United Kingdom.

Slowly rotating above the Thames in the heart of the capital, the London Eye is visible from a lot of central London. It’s opposite the Houses of Parliament and Big Ben, so easy to find and, obviously, has a lot of transport options close by. The nearest underground station is Waterloo, but Charing Cross, Embankment and Westminster are all only a short walk away. Some riverboat services also stop at the London Eye Pier.

Things to look out for

Seated in one of the 32 air-conditioned passenger capsules, there are few places to get such a great view over London. While there is seating, you are free to walk around and enjoy the sights from different vantage points within the capsule.

The eye revolves from east to west, so your first sights will be the London business district, St Paul’s Cathedral and the ‘Gherkin’. Beyond that you should see Canary Wharf, Tower Bridge and The Tower of London. Looking up-river, the Palace of Westminster should be viewable. The Houses of Parliament and Big Ben will be visible just across the river. You should be able to pick out Nelson’s Column in Trafalgar Square, as well as the Post Office Tower. Beyond that, it’s a line of green from St James Park and Green Park to Hyde Park and onto Kensington Gardens.

The wheel rotates at 26cm per second, which means a full rotation takes 30 minutes. This rotation rate is slow enough for passengers to disembark and board at ground level without the wheel stopping.

Helpful Tips

The attraction is open every day, 10am to 8pm (later in summer), except Christmas Day, and during its annual maintenance in mid-January.

The wheel begins running at 10.00am and continues until 8.00pm. It’s a good idea to visit during daylight hours and after dark for two completely different experiences.

Important Notes

*Tickets must be redeemed at the Westminster Kiosk, please have your iVenture Card present.
Address Riverside Bldg, County Hall, Westminster Bridge Rd, London SE1 7PB, UK
Phone
Hours Summer (Apr 6 - Aug 31, 2014): Daily 10am-9pm; Winter (Sep 1 - Dec 31, 2014): Daily 10am-8:30pm. Hours vary for public holidays and in peak periods.
Website http://www.londoneye.com