Cape Town, 27th October 2016: Visitors to South Africa now have the Mother City at their fingertips, thanks to a new tourism product that will help them unlock the city’s sightseeing secrets – the iVenture Card Attractions Pass. iVenture Card is a global tourism concept that has been successfully rolled out in major cities around the world, including London, Barcelona, Dubai, San Francisco, Hong Kong, Sydney, Melbourne, Mexico City amongst others. The concept, which allows access to the whole city with just one card, is now landing on South African shores.

Cape Town Tourism has partnered with iVenture Card Cape Town to introduce this new tourism initiative. Says Cape Town Tourism CEO Enver Duminy: “The iVenture Attractions Pass will be a valuable asset to tourism in Cape Town, encouraging more visitors to explore more attractions, including our hidden gems. We welcome the extended global presence this internationally-respected initiative will provide, and, as Cape Town Tourism, we offer our endorsement.

iVenture Card enables customers to access over 60 of the city’s top tourist attractions – as well as several hotspots off the beaten track. The card offers great value-for-money with savings of up to 50% on regular entry fees.

To create their own, uniquely tailored itinerary, visitors may choose from several options: The ‘Flexi Pass’ offers entry to a choice of three, five or seven of Cape Town attractions; while the ‘Unlimited Pass’ is valid for two, three or five days and allows holders access to as many attractions as they can fit in during that time. The card is perfect for all ages and offers a seemingly endless choice of activities to suit all interests, be it adventure, culture, the great outdoors, cruising or touring. Highlights include, but are by no means limited to - Table Mountain Aerial Cableway, Kirstenbosch National Botanical Gardens, Two Oceans Aquarium, Groot Constantia Wine Estate, City Sightseeing ‘Hop On Hop Off’ bus, Champagne Sunset Cruises, Cape Wheel, Township tours and Cape Point tours.

With the ‘Unlimited Premium Pass’ visitors can further add one ‘premium experience’ of their choice, such as a Cape Town Helicopters Atlantico Tour, Cape Sidecars chauffeured City Tour, Marine Dynamics shark cage diving, or a safari at Aquila Private Game Reserve. All options also include a free trip planner to help visitors with their itinerary.

Equipped with their ‘VIP card’, tourists – or indeed locals keen to explore their city – are free to enjoy the best Cape Town has to offer, without having to worry about how much money they are spending at each individual attraction. They simply swipe the card for cash-free entry or to redeem a benefit, such as a free cocktail at Café Caprice or a discount at Simonsig Wine Estate’s Cuvée Restaurant – and often also get to skip the queues by gaining fast-track entry by simply swiping their card at the entry gate.

Starting at just US$55 for an adult, iVenture Card Cape Town offers visitors exceptional value.  The Flexi Attractions Pass is valid for 14 days from first use and the Unlimited and Unlimited Premium packages are valid for one month from card issuance. All packages come with a handy reference guide to help travellers plan their own itinerary, and offer both flexibility and a wide choice of incredible and unique experiences to enjoy in Cape Town. 

iVenture Card Cape Town has been modelled on similar products successfully established by iVenture Card International in many of world’s leading tourist destinations including London, San Francisco, Hong Kong, Singapore, Sydney, Barcelona and Honolulu. In these and in many other destinations the attractions pass concept has become an integral part of a destinations marketing and promotion activities. Ryan Rieveley, CEO and President iVenture Card International said ‘We are absolutely delighted to launch iVenture Card in Cape Town with the support of Cape Town Tourism and operators of the city’s key attractions, experiences, dining establishments and other visitor centric businesses. iVenture Card Cape Town is a leading edge product that aims to make travel in Cape Town more accessible and enjoyable for visitors and which stimulates tourism growth in this wonderful city.’

IVENTURE CARD INTERNATIONAL is a global licensing and marketing company responsible for promoting and overseeing the operation of the iVenture Card attraction pass products in major tourism cities around the world. iVenture Card was first established in Sydney, Australia and continues to expand rapidly currently operating across five continents in many of the world’s most visited destinations. iVenture Card’s mission is to give travellers easy access to the best attraction, dining and shopping experiences across the world’s leading destinations for unbeatable value and convenience.

For further information contact:

iVenture Card International at [email protected]urecardtravel.com