The new Dubai Pass allows visitors cash-free entry to a choice of 33 top attractions and experiences across Dubai

 Dubai, UAE 7 May 2018: iVenture Card has teamed up with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) to launch a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours. Dubai Pass, a pre-paid attractions pass, grants cash-free access to up to 33 key experiences across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. On sale now, the pass will be available to redeem from 16 May 2018.

Starting at AED399, the pass offers ‘Select’, ‘Unlimited’ and ‘Flexi’ packages, with a specially-curated list of popular attractions, tours and experiences. These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours and many more. With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

 The ‘Select’ package is priced at AED399. It allows card users to enjoy three attractions – one from each of the three tiered attraction pools.*. The ‘Flexi’ packages start at AED479 and allow users to choose either 3, 5 or 7 attractions from the full list. Both the Select and Flexi passes are valid over seven consecutive days, beginning with the first day of use. Meanwhile the ‘Unlimited’ package is available for AED899 with users able to choose from any of the 33 included activities over three days.

 The year-round Dubai Pass has been introduced following the success of previous seasonal Dubai Summer Surprises and Dubai Shopping Festival passes. It will provide a streamlined way for people to experience Dubai, save money and make the most of their trip with family and friends.


Full details of the Dubai Pass are as follows:







Dubai Select Adult

Starting from 399


3 Attractions - Pick 1 from each pool

7 days

Dubai Select Child

Starting from 389


3 Attractions - Pick 1 from each pool

7 days

Dubai Unlimited Adult

Starting from 899


All Attractions – pick from the list

3 days

Dubai Unlimited Child

Starting from 846


 All Attractions – pick from the list

3 days

Dubai Flexi Adult

Starting from 479


Choose any 3, 5 or 7 attractions from the list

7 days

Dubai Flexi Child

Starting from 459


 Choose any 3, 5 or 7 attractions from the list

7 days


*Dubai Select Pass: Pick 1 from each pool as below:

Pool 1

Pool 2

Pool 3

Desert Safari with Dinner

Aqua Fun park



Aventura Park

Dubai Dolphinarium

IMG Worlds of Adventure


Dubai Frame


At The Top, Burj Khalifa

Dubai Mall Ice rink

LEGOLAND® Water Park Dubai

City Sightseeing Hop on Hop off

Etihad Museum


Creek Cruise Dinner

Hysteria Haunted House Dubai Mall

Palm Island Inner Circle Dinner Cruise

DAUZ Explorer Experience

Lake Ride

Ski Dubai

DAUZ Tunnel & Underwater

Lost Chambers & Ambassador Lagoon

Wild Wadi Waterpark

Dubai City Tour



Dubai Safari Park

Palm Island Inner Circle Cruise


Marina Dhow Cruise Dinner



Splash Tours 90 mins


Wonder Bus

Dubai Unlimited Pass: Pick as many as you like from the below list.

Dubai Flexi Pass: Pick 3, 5 or 7 from the below list.


1.       Aqua Fun park

2.       Aventura Park

3.       Boardwalk

4.       Bollywood Park

5.       Burj Khalifa

6.       City Sightseeing Hop On Hop Off

7.       Creek Cruise Dinner

8.       DAUZ Explorer Experience

9.       DAUZ Tunnel & Underwater

10.    Desert Safari with Dinner

11.    Dubai City Tour

12.    Dubai Dolphinarium

13.    Dubai Frame

14.    Dubai Mall Ice rink

15.    Dubai Safari Park

16.    Etihad Museum

17.    Hysteria Haunted House Dubai Mall

18.    iFly

19.    IMG Worlds of Adventure

20.    Kidzania

21.    Lake Ride

22.    Legoland

23.    Legoland Water Park

24.    Lost Chambers & Ambassador Lagoon

25.    Marina Dhow Cruise Dinner

26.    Motiongate

27.    Orbi

28.    Palm Island Inner Circle Dinner Cruise

29.    Palm Island Inner Circle Cruise

30.    Ski Dubai

31.    Splash Tours 90 mins

32.    Wild Wadi Waterpark

33.    Wonder Bus


About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, Dubai Festivals and Retail Establishment, and Dubai College of Tourism.

 iVenture Card International is responsible for promoting and overseeing the operation of iVenture Card attraction pass products globally. First established in Sydney, iVenture Card is now the world’s fastest growing attractions pass and continues to expand rapidly across the world’s most visited tourist destinations including London, Singapore, Hong Kong, Barcelona, Dubai, San Francisco, Cape Town and many more. iVenture Card’s mission is to give travellers easy access to the best attractions, tours and experiences across the world’s leading destinations for unbeatable value and convenience.

For further information please contact iVenture Card International via email at [email protected]